News from the Issuu Blog (11/04/2011)

Email not displaying correctly? View it in your browser. Issuu Blog News Issuu Voices: Digital-only Ground Magazine reveals the recipe to their launch parties Nov 03, 2011 06:26 am | Issuu     How do you celebrate the launch of each new issue if you’re only publishing digitally? Publications around the world are using Issuu to realize their artistic and editorial visions through a digital medium, but how are publishers translating that into a real world experience? In this edition of Issuu Voices, we asked the beautiful art magazine, Ground Magazine – a digital-only endeavor based out of the Netherlands – what their launch parties are like.  Ground Magazine is a digital-only magazine. How do you mark the arrival of each new issue? I organize a launch together with the featuring artist/group. This can be in a gallery, a photo book shop, a museum of sorts; always related to art/photography. These different locations emerge from our network, where the owners are enthusiastic about the concept and content of the magazine. How do you use Issuu or other digital services to contribute to a launch? Mostly I project the magazine on the wall using Issuu. I have a little talk, and introduce the magazine, the subject and/or artist. I try my best at this, and explain (usually blushing) the intent and purpose of the magazine. I use social media to get as many people as possible to show up. It should work as a little network platform – as if to make Ground Magazine (GM) a hub-like thing. What has beneficial when building a readership around a digital-only magazine? Reaching out to the network of the featured artist, and of course to the Issuu readers. There are more 'magazine' shaping software around, but I keep choosing for Issuu because it gives GM a nice international readership. That's what I like about the Internet: it's great that someone in Australia, or instance, can enjoy GM. So it's a pretty big aspect of why I use Issuu. But having said that, I'm not the best public relation manager; I'm more concerned with the content and new ideas to make the magazine better. I should up my game when it comes to online presence of GM!   Your magazine is very beautiful, but is very dense in photos. How do you ensure Ground remains a magazine, and not a portfolio showcase? I guess to the fast reader it can look like a portfolio, but it's really not. The work that an artist or group shows in GM is always closely edited by me or in cooperation with me. This working process ensures a 'line' or vision that transcends above a portfolio. It serves a purpose for the artist as well; it should bring a new perspective to their work. It's a vulnerable position for the artist. Something artists should be ready for – if they just want to show off 'their best' it's not going to be in GM. Editing, as I see it, is more that designing alone. It is deeply understanding the work of an artist and trying to give the reader an experience of inspiration with it. This is the GM motto: "Here to Inspire." Ideally, this motto should work for the artist, the reader, and me. And to the people coming to the launch. What insight would you offer to other publishers planning a magazine launch? Do you think it’s essential to celebrate each issue? The internet gives us great opportunities to expand our network, but there is nothing like looking at something beautiful or moving while talking with new people and drinking a cold beer (or cola) together. The fleeting aspect of the online magazine comes to a halt and for one night turns into something quite real…often resulting in new ideas, new people to work with, old friends who get together for the sake of inspiration. I always leave with a smile. So just go for it! Thanks to Mieke Woestenburg, the Editor in Chief and Creative Director of Ground Magazine for her insight! Check out their archives here!  Like Issuu on Facebook. Follow Issuu on Twitter. Join Issuu on LinkedIn. comments | read more      About This is the latest post from Issuu's blog. We write about new features, tips and everything else related to Issuu. Enjoy! You have manually subscribed to receive Issuu's blog posts as email. And now you're looking at it. Copyright (C) 2009 Issuu All rights reserved. 1370 Willow Rd., Menlo Park, CA 94025 Forward this email to a friend. Unsubscribe maisongerai.suratku@blogger.com from this list.